Short course in Digital Marketing- Online

Objective

The short course in Digital Marketing aims to introduce the key concepts and theories in the fields of digital marketing and advertising, and the practical skills needed to implement these techniques. In this short course, participants will learn how to develop a digital marketing strategy and then how to leverage digital tools to realize marketing goals.

Course Content

Introduction to Marketing
Introduction to Digital Marketing
Digital Marketing Channels
Modern Consumers in the Digital Age
Content Marketing
Personal Branding in Social media
Search Engine Optimization (SEO)
Google Ads and Analytics with Google Analytics
Website Optimization and Email Marketing
Preparing a Digital Marketing Plan
Introduction to Creative Advertising
Marketing Dynamic, Brand and Creative Brief
Creativity in Advertising Communication
Advertising Media & Marketing Strategies
Event Management
Project Report